Referral business:
Stagers often work with homeowners before they put their home on the market. Most often when clients hire Rockland Home Staging for a consult it is the first step in the real estate process. They often ask for advice when choosing an agent. I work with several real estate agents in Rockland County on regular basis and would recommend them without reservation. The homeowners are glad to get an agent that comes highly recommended by someone in the real estate industry.
Converting FSBO's
I work with a lot of FSBO clients. I help them with the staging, photography and virtual tours for their home. Many of these clients are reluctant to list with an agent because they have had a bad experience in the past. I discuss the NAR statistics on homes sold by owner and that they sell for much less than those sold with an agent so they are really not saving any money and may waste time and energy in the process. A lot of the time it just takes a second party recommendation for the FSBO's to be confident they are making the right decision when choosing an agent.
Generating Leads
I always have my ears open for people selling their homes. Whenever I am out and hear that someone is thinking of selling I always give them my card and tell them I know some great real estate agents that are trustworthy and will help them with a smooth sale.
Expired listings
Stagers also work with clients that have had their homes on the market for months with no interest. Usually by the time they find me they are ready for a change. They want the home staged and listed with a different agent or company. I help them choose the right agent.
Shorter time on the market and higher sale price
The last reason to patner with your local home stager is that your listings will sell faster and for more money.
Partnering with stagers
Partnering with local home stagers is a win, win situation. Don't you think it is time to call your local home stager to see how you can increase your business.
What do you think?
Stagere, please share your stories about how you are working with real estate agents. I am also curious how Realtors® are using stagers to grow their business. I'd love to hear your stories.
